Photo, video & AV studios · rental houses

Every lens signed out, every one signed back.

Unique, expensive gear that walks out the door for days at a time - tracked to the person holding it, not the corner of a shelf you hope it’s still on.

ItemTally's Logbook - lenses and bodies checked out to a name, with due dates and what's overdue in amber.

Sound familiar?

Every item is unique and expensive, and half of it is out on a job right now. “Who’s got the 24-70?” is a group text at 8am, not a record - and the answer is usually a guess.

A day with ItemTally

Three scans, no group text.

1
Gear leaves
A shooter grabs the 24-70 and a body for a two-day job. They scan the case, sign for it on the phone, due date set. Ten seconds, on the way out the door.
2
You look, from anywhere
Back at the desk the register already shows the lens is out, who has it, and when it’s due. No text thread, no whiteboard, no “I think Marco took it.”
3
Gear comes back
They scan it back in on return. Overdue kit shows up amber before it becomes an argument. The logbook remembers every hand it passed through.

No purchase orders, no invoices, no rental billing - that’s fine. ItemTally tracks where your gear is and who has it, not your books. Keep invoicing wherever you already do it; let ItemTally own custody. Here’s exactly what we will and won’t build →

Sign out your first case tonight.

Free for one person, forever - no card, no trial clock.

No card. No trial clock. Free forever for one person.