Small on purpose. Built to stay.
Hi, I’m Alex. ItemTally is founder-run, bootstrapped and in no hurry to be sold. When you e-mail support, you reach the person who wrote the code and made the decisions.
- No investors, no exit plan
- Made in Sweden, hosted in the EU
- Every release on the changelog
Why this exists
I built ItemTally because inventory software forgot who it was for. The tools I tried were built for a warehouse I didn’t have, or for a spreadsheet I kept outgrowing. The good ones were ERPs; the simple ones fell apart at the first serialised item.
So I built the thing I wanted: scan a label, see what it is and who has it, hand it to a person with a due date, and have every change written down. Today that runs in the phone’s browser. The native apps are in testing.
What it is, and isn’t
It keeps the two things most tools make you choose between: stock you count and equipment you lend. People can return what they borrowed from a link, with no account.
It is deliberately not an ERP: no purchase orders, invoices, vendors or shipping. Plenty of tools do those well. ItemTally does one job.
Made in Sweden, hosted in the EU
ItemTally is a product of Ethereal Labs AB, a Swedish company in Göteborg, and the terms are governed by Swedish law. Your register is hosted in the EU with Hetzner. A few services around it, such as e-mail and payments, are US companies, and the EU hosting and GDPR page names every one, with what it sees.
How it’s funded
No investors and no plans to sell. People pay for it because it’s useful, so I answer to customers, not to a board chasing a return. Nobody is going to make me meter your items or raise your price to hit someone else’s number.
Three promises, in writing.
- Items are never metered. Ten things or ten thousand, the price is the same.
- Your price never rises on you. The rate you join at is yours for as long as you stay.
- Your data is yours. Export everything as CSV on any plan, including the day you leave.
Alex H., founder · signed 11 July 2026 · Read the pledge
Set it up once. Stop shopping.
Questions, ideas, or want to know whether it fits your team? E-mail [email protected]. Press, same address.
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